Detroit’s Queen of Tires

Founder and CEO of De-tread Audra Carson on the business that cleans up and disposes of tires throughout the city. A little over seven years ago, Audra Carson noticed something startling about the northwest Detroit neighborhood she grew up in. The lifelong Detroiter saw hazardous, discarded tires piling up.

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Audra Carson — Entrepreneur Spotlight

There’s something very unique that happens when you meet extraordinary people. Audra Carson and I crossed paths a few years ago and have been inserted into each other’s journeys from that point forward. As we encourage creativity and greatness, I am honored to be “Sistars” (her word) with a young lady whose dream is surely manifesting into reality. It’s a privilege to know Ms. Carson, our entrepreneur spotlight and real-life Biz Kid!

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Cleaning Up Detroit With De-tread

Founder and CEO of De-tread Audra Carson on the business that cleans up and disposes of tires throughout the city. A little over seven years ago, Audra Carson noticed something startling about the northwest Detroit neighborhood she grew up in. The lifelong Detroiter saw hazardous, discarded tires piling up.

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Urban Innovation Exchange: Audra Carson

There is work to be done, and broadly observed this work falls into two categories: telescopic and microscopic. The principles are the same – taking a focused view and training that focus on something particular – however the difference is in scale. In Detroit, "scale" is the ever-present question that asserts itself as soon as any solution has been offered: "Can it scale?"

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