Have you ever been chosen for a task or role? The kind of chosen where the particular challenge placed before you, it actually chases you and haunts you. This is exactly what happened to De-tread’s founder, Audra D Carson. She witnessed the neighborhood where she grew up and her parents still lived become a dumping ground for tires. A couple of years after the company was formed, Ms Carson watched three little girls navigate around a pile of about 200 tires on their way home from school. That site of those children has been forever tattooed on Audra’s mind and heart.
Ms. Carson is a proud graduate of Cass Technical High School in Detroit, MI and Olivet College in Olivet MI. She is a cheerleader for her beloved hometown and enjoys gardening, tai chi, collaboration, and is deeply grateful for her phenomenal journey.
De-tread endeavors to be a rubber recycling enterprise that is environmentally respectful, socially responsible and inherently sustainable. As a creative thinker and natural problem solver, Audra knows that collaboration is paramount not only for the success of De-tread but for the Southeast Michigan region as a whole. De-tread will partner with our internal team members, our community, the creative class of fine artists, designers, and recyclers from other industries on the development of consumer products that will have a global impact. In a word, how do people describe the effort of De-tread’s founder? Tireless!